Lego is definitely one of the most popular brands in the world of building blocks. They are known in probably all corners of the globe and have been enjoyed for generations by adults and children alike. The company has been making interlocking blocks for decades, starting off with humble wooden playthings. Today, the brand is one of the biggest toys manufacturer in the world and has made its presence known in various areas including film, theme parks and online gaming.
In the world of film
Who wouldn’t know about The Lego Movie? This 3D computer-animated theatrical film that was released in 2014 brings to life the company’ line of Lego construction minifigures who work together to stop a tyrant from gluing together everything in their world. This movie was followed by equally popular releases such as The Lego Batman Movie, The Lego Ninjago Movie, The Lego Movie 2 and The Billion Brick Race.
Theme parks all over the world
Legoland theme parks bring together exciting rides, amazing sights, a Lego Miniland and a model village made entirely of Lego blocks. There are various Legoland theme parks all over the world, from Denmark and Germany to California and Japan. Legoland Dubai is a sprawling space that is made up of a factory, a Lego City, Imagination, Kingdoms, Adventure and Miniland, the first of its kind all over the world. A Lego Shop within the Dubai park lets visitors purchase mementos and souvenirs of the wonderful time they just enjoyed.
Online Lego games for kids
Lego web-based video games are also very popular among kids. The company has been producing original games since 1995 and have introduced amazing versions including Lego Friends, Lego Creator, Lego Racers, Lego Universe, Lego Worlds and more. The brand is also known for licensed properties such as Lego Creator: Harry Potter, Lego Star Wars, Lego Batman, Lego Jurassic Park and Lego Marvel Superheroes.
Buy Lego and other building toys online on the Toys “R” Us website and experience hassle-free delivery anywhere in the UAE, be it in Dubai, Abu Dhabi, Sharjah or Al Ain.