Privacy & security policy

Please read this privacy & security policy carefully before using the site. By your use of the website you agree:

Al-Futtaim Trading Company L.L.C trading as Toys “R” Us, Babies “R” Us, or any subsidiaries and affiliates of the Al-Futtaim Group (collectively “Al Futtaim”, “we”, “our”, “us”) maintains this website (the “Website”) and mobile application (collectively ‘Platform’). This includes all the Platform’s information, communication, software, scripting, photos, texts, videos, graphics, music, sounds, images, other materials and services (collectively ‘Content’). Our Content is provided as a form of convenience for its online visitors, customers, employees and the public (collectively “user”, “users”, “you”, “your”, “yours”).
This Privacy & Security Policy informs our users how and why we collect, store and use personal information.


  1. What personal information do we collect from you and how?
  2. What we do & don’t do with your personal information
  3. We care about your security
  4. What you need to know about our cookies
  5. What you need to know about bazaarvoice
  6. What about policy changes?
  7. Website terms of use


What personal information do we collect from you and how?

Al-Futtaim collects users’ personal information; this excludes storing the user’s payment details when the user visits our Platform or places an online order with us.

We may ask you for personal information at other times, including by way of example:

  • When you enter a sweepstake, content or promotion sponsored by us
  • When you complete surveys or other questionnaires
  • When you send an email to us

Our web servers also collect the domain names of users on our Platform. This information aggregated is to measure number of visits, average time spent on our Platform, pages viewed, among other things.

What we do & don’t do with your personal information

Al-Futtaim uses your personal information for the following:

  • To facilitate order processing
  • To develop enhancements on our Platform
  • For marketing and promotional purposes, for example, offering users the opportunity to take advantage of special promotions and to acquire Al Futtaim products
  • To design and build better products
  • To customize your shopping experience and to provide advice and purchase recommendations
  • To help target valuable marketing, remarketing, and advertising offers, executed through banner ads or promotional emails, which may be sent by third parties under contract with Al-Futtaim
  • To do research on users’ demographics, interests and behavior, so as to better understand and measure the use of our Platform and to improve our Content

Al Futtaim does not disclose your personal information with third parties without your consent except that Al Futtaim may disclose your personal information as follows:

  • With our related companies;
  • If you purchase a product requiring service, your personal information will be shared with the service provider concerned
  • With Al Futtaim’s third-party business partners and service providers, so that they may provide services that are consistent with the terms of this Privacy & Security Policy and our Platform
  • In special cases where we have reason to believe that disclosing this information is necessary, particularly when identifying, contacting or bringing legal action against a person or entity who may be violating the Website terms of use or Al-Futtaim’s or others’ rights or causing injury to or interfering with Al-Futtaim’s or others’ property, and
  • When we believe in good faith that the law requires it .

By using our Platform, you hereby consent to the collection and use of your personal information as set forth in this Privacy & Security Policy.

We care about your security

We only collect your personal information to the extent deemed necessary to serve our legitimate business purposes and we use industry standard security technology to ensure the security, integrity and privacy of your personal information. Nonetheless, we are not responsible or liable for any breach of security with respect to your personal information or for the actions of any third parties who may have obtained your personal information through us, our Website or the Content.

What you need to know about our cookies

What you need to know about our cookies “Cookies” are pieces of information that we transfer to your hard drives solely for record-keeping purposes. These could involve cookies, pixel tags and/or similar technologies that track users visiting our advertising banners and hyperlinks on other websites or that store usernames and passwords. The purpose of Cookies is to better offer our users seamless access to our Platform. By using our Platform, you hereby consent that Al-Futtaim may place Cookies on your device.

What you need to know about BazaarVoice

We conduct product ratings and reviews via our partner BazaarVoice, and by using the Website you agree, with regard to BazaarVoice, that:

  • By purchasing a product from our Platform, we will transfer data, including your user data, to the United States to be processed by BazaarVoice
  • Bazaarvoice may also, through use of their website, place cookies on your device for online behavioral advertising purposes.
  • Data collected when you purchase products or services on our Platform may be combined with data from other websites, mobile applications, and sources for review and rating purposes only

You can opt out of collection of data from one browser, device, or app; however it will not necessarily opt-out of collection of data from all browsers, devices, or apps you access the Website or your user account from.

What about policy changes?

Al Futtaim reserves the right to change this Privacy & Security Policy at any time by posting an update on our Platform. By using the Website, you agree to be bound by any such changes or revisions and you explicitly agree to periodically visit this page to determine the then current Privacy & Security Policy to which you are bound. You agree that use of the Website without periodic review of the Privacy & Security Policy shall be at your own risk

Website terms of use

This Privacy & Security Policy incorporates by reference our Website terms of use (to the extent there is no conflict between the two).

Are you looking for more information?

Any questions regarding this Privacy & Security Policy can be directed to our Contact Us page.

Last updated: August 12, 2018