In 1988, the husband-and-wife team of Melissa & Doug began their toy production in Doug’s parents’ garage with a farm scene “fuzzy puzzle” – the first of their line of quintessential toys.
In their first 10 years of business, the couple only made wooden puzzles. They expanded their range with wooden toys aimed at making pretend play more creative and fun. Melissa came up with the arts & crafts range including the Melissa and Doug Water Wow coloring books. Later, the couple came up with a range of role-play-inspired toys and costumes for kids which were a hit with toddlers and young kids.
Today, their company has over 1,000 employees worldwide and offer a vast range of classic wooden toys, arts & crafts, puzzles and educational toys. The couple continue to craft toys with the aim of igniting kids’ imagination and offering them countless ways to play.
Parent- and kid-approved
With their commitment to make fun educational toys alongside a passion for play, this brand can be counted on by parents for good quality, safety and learning fun. It’s no surprise that they’ve become one of the most popular and trusted toy brands by both kids and parents alike. After all, the couple’s toy ideas are hatched by watching their brood of six at play and they even test new toys with their kids!
Discover toys designed to encourage creativity and spark imagination. Check out our range of Melissa & Doug toys and you’ll find something fun for every growing mind. Visit any of our stores in the United Arab Emirates or shop online and we’ll deliver your order to your doorstep.