The first Barbie doll made its debut in 1959 and was named after the doll creator’s daughter. Young girls quickly fell in love with the doll and it soon became the most popular toy for girls in the entire world. Nowadays, Barbie enjoys a solid position as the leading brand in the fashion doll industry. The brand claims to sell three dolls every second, making it Mattel’s largest and most profitable venture.
A new age
Apart from being a front-running brand and cultural icon in an industry filled with dolls, doll houses and accessories, Barbie has branched out into massive media franchises like animated films, TV shows, videogames and even music that promote positive social values in children and adults alike. Because of this, it has become an important agent of change. For example, through various versions (from astronauts, surgeons and Olympic athletes to rock stars, rappers and lifeguards), Barbie has shown that there is limitless potential in every person.
In 2016, the brand released a range of dolls featuring more realistic body types including tall, petite and curvy. The range received a great deal of media attention throughout the world and even made the cover of TIME magazine. Even Ken, Barbie’s boyfriend, is now available in multiple body types and seven different skin tones.
Imagine the possibilities
Not stopping at dolls with various skin colors, the brand went on to release Barbie dolls with various hairstyles. It also expanded its range to include versions that accurately represented women from different countries, cultures and lifestyles. This made children realize that they can buy versions that resemble them. Most importantly, it opened a whole new world for children, a world where they can freely imagine different possibilities and be what they want to be. Indeed, the diva doll and her friends have become icons of strong, independent individuals and inspirations to children everywhere.
At Toys ‘R’ Us, you can take your pick from various Barbie dolls. Visit any of our stores in Dubai, Abu Dhabi, Sharjah and Al Ain or buy online through our website and have your order delivered to any point in the UAE.