All LEGO toys carry the company’s belief that good quality play and creative learning are essential in developing children, the builders of the future. Toys from the brand are designed to encourage imagination and creative expression. Driven by the motto “only the best is good enough”, the brand produces bricks that have undergone rigorous testing to ensure exceptional quality and safety.
Range of building blocks
The company’s play systems appeal to children and adults alike. LEGO Duplo, for example, is suitable for toddlers as they are bigger and easier to build with than the usual brick. Their proportions may have been made for small hands, but their design has been carefully thought out for growing imaginations.
Toddlers can then move on to the Juniors range which are bricks designed for children aged 4 to 7 years. Facilitating an easy transition from Duplo to the standard brick system, this range features specialized bricks that turn into realistic looking builds.
As they grow, children can progress into building with the regular-sized bricks. They can choose from a wide variety of themes and designs, from the classic ones that will help them create virtually anything, to specialized sets that let them build specific things such as a NASA Apollo Saturn V.
Ranges such LEGO City, Creator, Architecture, Technic and more offer a more challenging build that are perfect for true fanatics of this type of play. These ranges are designed to create more complicated structures, achieved through a bigger collection of bricks in different sizes. Because of the level of difficulty involved, these ranges usually require more focus and concentration.
The brand has also partnered with TV and movie franchises such as Batman, Star Wars, Ninjago, Spider-Man and more, giving more reasons for boys and girls alike to get creative and have fun while playing.
Choose from our range of LEGO sets in our stores in Dubai, Abu Dhabi, Sharjah and Al Ain or buy online and get your order through hassle-free delivery to any point in the UAE.