Hot Wheels cars have been a favorite childhood toy since they first came out and are still popular to this day among car enthusiasts of all ages. The brand is the brainchild of Elliot Handler (founder of Mattel), who took the innovative step and combined the ideas of expert car designers and a rocket scientist to create cars that look awesome and perform better than anything else out there.
Handler revolutionized the toy car industry by shying away from replicating vehicles that he would see running on the road. Instead, he created hot rods and custom cars with exotic designs which tapped into the creative minds of kids as well as automotive enthusiasts. Custom decals and prints made the cars look cool while thinner axels and rubber tires made them lightweight and fast. This unique approach set the tone for the brand and encouraged them to get even more creative over the years with their lineup of distinct collections.
The company has been around for decades and has sold over 6 billion cars since it first introduced a customized miniature replica of the dark blue Camaro in 1968. It has partnered with big names such as Marvel and DC Comics to create character cars and elaborate playsets fashioned after superheroes.
Zipping along the orange trackway
The Hot Wheels toys promise action-packed adventures of stunt games that unlock creativity and imagination. The track playsets introduce kids to the laws of physics like speed, velocity, angles and more, all the while developing spatial awareness, fine and gross motor skills, as well language and communication skills.
There is something for everyone
The brand shares the joy of automotive love among fans of all ages. Young ones will enjoy rolling, racing, crashing and zooming with a wide range of die-cast vehicles while adults will appreciate the details that go into the cars and will have fun collecting special and limited edition cars.
Shop from our wide range of Hot Wheels products in the UAE. Visit our stores in Dubai, Abu Dhabi and Sharjah or buy online on our webstore and have your order delivered to your doorstep.